Megève vs Chamonix: where to invest in the Alps?
Megève and Chamonix are two of the most sought-after alpine destinations in Haute-Savoie, but their rental markets are fundamentally different. Here is a factual comparison to help you choose.
Two distinct guest profiles
Megève attracts a high-end Franco-Swiss family clientele, drawn by the village's authenticity, its gastronomy and family skiing. Stays are typically a week long, groups range from 6 to 12 people, and budgets are substantial. Chamonix attracts a more diverse international crowd: mountaineers, hikers, technical skiers, extreme sports enthusiasts. Stays are shorter (3–5 nights), more frequent, and involve smaller groups.
Acquisition prices and yields
In Megève, the price per square metre for a quality chalet or apartment ranges from €8,000 to €18,000/m². Gross yields vary from 4 to 7 %. In Chamonix, prices are slightly lower (€6,000–14,000/m²) but potential yields are higher, thanks to two peak seasons, sporting events and the UTMB. A well-located apartment can achieve 7–10 % gross yield.
Seasonality: a decisive factor
Megève is strongly winter-oriented: the season covers roughly 4 intense months, with a French clientele willing to pay a premium to stay in the village. Summer generates revenue but remains secondary. Chamonix, thanks to Mont Blanc, the Argentière glacier and trail events, generates summer demand comparable to winter. For an investor seeking to maximise annual occupancy, Chamonix offers greater resilience.
Our recommendation based on your profile
Choose Megève if you are looking for a stable heritage asset, an affluent French clientele, and you accept more pronounced seasonality. Choose Chamonix if you are targeting maximum rental yield, international exposure, and want to exploit two peak seasons. In both cases, a professional local concierge service is essential to achieve the occupancy rates and nightly rates that justify the investment.
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