Airbnb property management in Courchevel : the rigour of a palace hotel

Courchevel follows a strongly winter-driven calendar, dominated by four key weeks that concentrate the bulk of annual revenue: Christmas/New Year (+21.7 % occupancy vs surrounding dates), February half-term (+12.7 %), and the late-season Easter window. At 1850, the season runs from late November to mid-April, with the premium weeks close to saturation.

PriceLabs data confirms one of the highest-performing markets in Europe: annual ADR of €619 per night (Top 20 sample), average occupancy of 50 % — and, more tellingly, December through March months where occupancy runs 70-86 % at nightly rates above €1,000. The €310 RevPAR across the full year reflects pronounced summer lulls, not any weakness in the winter market.

Summer remains modest but not absent: 200 active listings maintain platform presence through August and September, with a notable spike around August 9-13 (+4.6 %). Courchevel's summer potential — golf, hiking, wellness stays — is largely untapped and represents a growth lever for well-managed properties.

Shoulder periods (May-June, late October, November) see occupancy fall below 35 %. Best practice is to keep listings active with lean pricing on short breaks to maintain platform algorithm scores ahead of the winter reopening.